This eBook looks at learnings from a survey of APAC-based respondents in the Small Business Market to discuss how, and to what degree, an organization’s adoption of customer service best practices improves its ability to deliver superior customer experience (CX) and better support its service teams. It also explores how improved capabilities are correlated with dramatically better business outcomes. Finally, it covers observed year-over-year CX trends.

Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to know where to focus your efforts as we navigate uncertainty in a post-pandemic world. To help businesses make good, data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity and CX success.The findings are summarized in the recent report: The State of CX Maturity Among SMBs of Asia Pacific: Research Shows Advancing CX Maturity Is a Mission-critical Mandate.