The four people from almost every B2B sales cycle

Today’s companies are more risk-averse than ever. More than half of businesses rely on buying committees. And of those, another half say the number of buying group members has increased significantly. This means you need to persuade more people in order to make a single sale. And it’s especially true if your products are expensive or complex.

How can your e-commerce store reach all these new stakeholders? The answer is content-powered commerce. It combines personalized content and experiences to make buying easier for everyone. With the right content and the right e-commerce features, you can help B2B buying groups gain clarity and make faster decisions.

This guide explains how to create content-powered commerce experiences for personas who influence nearly every B2B sale.

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