A good DAM system for your company has never been more important with new technology rising daily. More and more it is now being seen as a strategic part of an enterprise’s technology and content initiatives. Bynder Chief Product Officer, Paul Heiden, sums it up nicely:

“Digital asset management is no longer a ‘nice to have’ for brands in a world where a personalized and streamlined customer experience is critical for successful digital engagement.”

The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 has laid out the groundwork to review the 14 most significant DAM providers. The report helps identify the most important aspects when evaluating a DAM, including:

• Fit into an integrated ecosystem
• Support the content lifecycle from upstream creative to downstream delivery
• Build the foundation for content automation at scale

Selecting the right DAM is complex and can be complicated. Let the Forrester Wave DAM help. Download Today: