Sephora Case Study

Sephora SEA Increases Augmented Reality Feature Adoption Rates by 28%

Sephora SEA, the South East Asia arm of the multinational makeup giant, fosters a culture of experimentation in order to create engaging campaigns.

Check out how they drove a 28% uplift in user adoption in their AR makeup feature, as well as a 48% increase in overall traffic to the feature.

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