The rise in consumption of connected TV

Connected TV (CTV) has been among the beneficiaries of increased attention on digital channels as the pandemic accelerated existing consumer behaviors and spurred new trends. This has made it a key channel for marketers, especially for engaging consumers who are moving away from linear TV.

  • How Kraft Heinz, MolsonCoors and L’Oréal have approached CTV during the pandemic
  • Nielsen adds ratings for YouTube CTV ads as digital viewing surges
  • Magnite agrees to buy SpotX for $1.17B to expand CTV ad sales
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