Selling directly to consumers has been a growing movement amongst B2B sellers for some time, and the events of the past year only caused the trend to accelerate. For those looking to make the shift, it takes more than just opening an online sales channel to succeed. This webinar will cover how to support direct-to-consumer in your own business, the impact this shift will have on your financials and why finding the right software to support D2C is critical to success in today’s economy. In this webinar we will discuss:
- The wholesale challenge: Why more manufacturers and distributors are looking to sell direct-to-consumer
- How the model is changing: The business implications for adding direct-to-consumer to your business model
- Why software that can support both business models, traditional B2B and B2C, is essential to success