Ideal Health Benefits (IHB), a rapidly growing health insurance agency in the United States, partnered with VoiceSignals to increase the conversion rate of prospective customers using voice-based psychometric assessment and predictive behavioral analytics through its People Intelligence Platform©. By focusing on prospects most likely to convert based on their unique personality traits, Ideal Health Benefits (IHB) has an opportunity to increase the average prospect conversion rate from 15% to 23%. Opportunities for further improvements to the average conversion rate via strategic sales team selection and training, focusing on the traits associated with high converting sales agents, are also identified. VoiceSignals’ voice-based psychometric assessment can improve conversion rates and drive increased organizational performance for Ideal Health Benefits.