With the deprecation of third-party cookies looming over the ad industry, marketers and publishers alike are focused on strengthening their direct consumer data relationships. A core pillar of that strategy is handling the data they collect directly from users and customers (known as first-party data) in a privacy preserving manner.
Snowflake data clean rooms allow for sensitive data derived from unique identifiers, to be leveraged while preserving privacy. From there, marketers can segment and target existing customers by finding overlaps with a publisher’s audience.
Download our white paper to learn how Snowflake’s data clean rooms help publishers and marketers improve ad effectiveness, including:
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