How A Login Box Can Build Your Brand

For the modern consumer, what makes a brand really sing?

That’s right, the login box.

No, wait, come back. Now, this may sound a little over the top. It may also sound like just the sort of thing an authentication company would say.

But here’s why:

The login box is the first thing customers see when they visit a website to buy shoes, order pizza, check their bank to check they can pay for those pizza and shoes, or even when they are speaking to their virtual doctor. And a truly slick login experience makes all the difference. Or to us the more formal term, Customer Identity and Access Management (CIAM). Of course, you know there’s more to CIAM than just this, but those first few clicks on a website are what many consumers will use to form their first impression.