Engage healthcare customers on their own terms. Use marketing automation to attract and nurture customers with relevant content—without breaking any HIPAA rules.

Consumers expect marketing content and offers that are tailored to their individual needs and circumstances. But in the healthcare industry, many companies have been reticent to address customers on a personal level, because of the 1996 Health Insurance Portability and Accountability Act (HIPAA).

That’s changing, as a new breed of digital marketing tools makes it easier to attract the right customers and engage them with relevant content, while still respecting their privacy and staying well within the legal boundaries.

More than 70% of respondents under age 55 said information that’s easy to find through websites and apps is important to their healthcare experience.

Over 60% of respondents said they’re willing to share their healthcare data with their insurer, if doing so would lower their costs.

87% of healthcare executives agreed that “the integration of customization and real-time delivery is the next big wave of competitive advantage.