SDRs know prospecting is harder than ever. Cold-connect calls and emails are up against busy schedules and cluttered inboxes. If that wasn’t challenging enough, SDR teams are often responsible for multiple sales strategies and tedious, time-consuming tasks.

So how do you optimize sales development’s role for effective pipeline generation? LeadIQ met with Gartner’s Senior Analyst, Dan Gottlieb, to discuss data-driven insights on how you can set SDRs up for success.

Cool Things you’ll learn:

• An explanation of the current sales landscape and its challenges
• Introduction to the urgency of pipeline generation
• A step-by-step plan for guiding SDRs in boosting their pipeline
• The importance of specialized roles for SDRs
• How to shift data responsibilities to more cost-effective roles
• Why and how to build an Engagement Playbook