A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication (CS) for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. The stakes are high, because we’re talking about the revenue lifeblood of the business. This phase will help make you a “maestro” of CS, adept at the design and integration of CS programs to amplify all of demand generation.

Download the “Phase 2” guide covering:

• Chapter 5: Data Governance, Compliance, and Privacy
• Chapter 6: Data-Driven Demand: Using Intent and Signals to Prioritize Leads and Drive Follow-Up
• Chapter 7: Integrating Third-Party Content Syndication with Other Marketing Programs