Video Revenue Guide For Publishers

It’s critical to develop a monetization strategy that empowers your business and combats ad fatigue, while also maximizing your advertising revenue and retaining a desirable roster of advertiser clients—who have a vast range of media outlets to choose from. Here’s where video advertising comes in. Whether you start with simple pre-roll ads or get a little more creative with options like sponsored content, video advertising offers a variety of revenue opportunities through which you can deliver a non-intrusive ad experience and stand out from your competitors.

This Video monetization guide is an overview of 15 different revenue streams. These strategies are broken down into five main categories:

  • Programmatic advertising
  • Sponsored user experiences
  • Interactive videos
  • Sponsored content
  • Sponsored content amplification

An easy to use guide to optimize your video advertising portfolio and for any advertisers who want to get creative with their brand outreach.