How do you find seasonal shift workers who are motivated and committed to your company’s success? Start by understanding who your prospective employees really are and what they want. “While many employers aim recruiting messages only to younger people, about one-third of these workers are actually 25-44; slightly less than one-third are 45 or older.” says Mel Kleiman, President of Humetrics. “Many employers also recruit for full-time positions when many hourly workers would prefer 30 or fewer hours per week.” Hourly employees come in all shapes and sizes—learn how to adjust your tactics accordingly to attract and retain a great seasonal workforce.