The Future of CIAM: 4 Trends Shaping Identity and Access Management

Balancing usability and security

Life moves fast—but we all know that technology moves even faster. The solutions we used a year ago won’t necessarily work today, at least not in their original form. At the same time, customer expectations are more refined than ever before, with many accustomed to the seamless digital experiences from leaders such as Amazon, Apple, and Netflix.

But it’s not just how someone engages with a platform that matters. Today’s consumers also expect companies to protect their personal information—in a way that doesn’t disrupt how they use an application or service. It’s no longer enough for businesses to authenticate customers with just a username and password. They have to stay ahead of the curve, employ the latest digital technologies, and create experiences that are as secure as they are enjoyable.