Today, most companies are failing to realize the payoff of their voice of the customer (VOC) investment.
Many customers experience (CX) leaders can remember the days when there was a lot of enthusiasm around new VOC software promising a quick path to ROI.
Today, the sentiment has changed from enthusiasm to disappointment. While VOC software is doing a fine job of collecting customer feedback and deriving insight, not much is happening with it. As a result, the ROI hasn’t materialized.
Download our e-book to understand how to close this gap, what are the four critical dimensions for a successful VOC program, and how you can drive action and deliver ROI.