The CX Action Gap

Today, most companies are failing to realize the payoff of their voice of the customer (VOC) investment.

Many customers experience (CX) leaders can remember the days when there was a lot of enthusiasm around new VOC software promising a quick path to ROI.

Today, the sentiment has changed from enthusiasm to disappointment. While VOC software is doing a fine job of collecting customer feedback and deriving insight, not much is happening with it. As a result, the ROI hasn’t materialized.

Download our e-book to understand how to close this gap, what are the four critical dimensions for a successful VOC program, and how you can drive action and deliver ROI.