Imagine a customer starting a transaction on your brand’s mobile app and then finishing it on their laptop. When 90% of consumers today want a seamless experience across different devices and platforms, leveraging a cross-channel marketing approach is a must for modern brands.
However, truly successful cross-channel messaging doesn’t mean using every channel out there to spam your customers. So how do you find the right mix of channels to deliver brilliant experiences? That’s why we dug deep into Braze data to provide you with key insights into how different mixes impact the metrics and KPIs that matter to your business.
Download our guide for a deep dive into all things cross-channel marketing. Explore the basics of today’s key messaging channels, what channel combinations drive the best business results, and more!
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“Braze research has found that when brands embrace cross-channel, they can boost their users’ lifetimes by 76%, compared to users who receive messages only in a single channel.”
-The Cross-Channel Marketing Difference