2020 saw consumers and business buyers transacting over digital channels more thanany previous year. For example, consumers increased online shopping by about 90%,according to IDC’s September 2020 Retail Consumer Insights Survey. The COVID-19 crisis has transformed ecommerce from a “nice to have” to a “must-have” for many organizations as their customers turn to digital alternatives to engage with brands.In 2020, IDC witnessed more business to consumer (B2C) and business to business(B2B) merchants than ever standing up online stores to handle this demand and meet customers’ lofty expectations.