The ABX for Sales Playbook

Actionable ideas for cracking your top accounts.

Despite its name, Account-Based Marketing is not only for marketing teams. Since the Sales team is an integral part of ABM success, we’re giving it a new name: Account-Based Experience (ABX). We’ve put together all the best practices and how-to’s on what it takes to be a world-class Sales organization.

In this playbook, you’ll learn about:

  • The state of ABX for Sales
  • The anatomy of a target account
  • Target account research & outbound best practices
  • How to leverage marketing insights and intent data
  • What it takes to manage and cultivate a winning Sales culture

Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts. Get your copy today!