The 5 most perplexing Dark Mode email design problems

And how to solve them

After analyzing thousands of emails designed for Dark Mode, stensul determined the five most perplexing design problems

  • Color “blindness” or insufficient attention paid to color palette contrast shifts between light and dark backgrounds
  • Overlooking when and how to use transparent images
  • Not factoring in text readability on changed backgrounds
  • Failing to consider subscribers’ email clients
  • Discounting the importance of pre-send testing