B2B revenue marketers have one essential job: deliver the right message to the right person at the right time. Every part of that job is more complex than ever. Buying groups are larger, the buying process is longer, and buyer expectations for omnichannel experiences are higher. At the same time, B2B marketers are under increased scrutiny from executives to show how top-of-funnel leads convert to pipeline and revenue. This whitepaper will discuss how the buying process has changed. It will share research that demonstrates why intelligent omnichannel digital experiences are the most effective ways to reach B2B buyers. And it will show how a foundation of high-quality data unlocks marketing’s ability to connect with buyers and generate revenue.
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