Tailored experiences are essential for brilliant customer engagement. Imagine a consumer receiving a message from a brand telling them about a better deal on an item they’ve just purchased. Brands can lose revenue and even customers from these sorts of bad digital experiences. But personalization done right can drive an average revenue uplift of 10-30%.
So, what does exceptional personalization look like, and how can you achieve it—even in an era of increased regulation around privacy? Let’s explore how brands and technical teams can leverage a data-driven tech stack to stand out in a crowded messaging environment.
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