In the modern digitized economy — where enhanced product offerings and service delivery is enabled through consumer consent of their personal and credit data — leveraging consent-driven credit data is essential to enhancing competitive positioning, increasing operational efficiency, and cultivating long-term consumer loyalty and sustainable profitability. In this white paper, TransUnion reviews recent research that addresses five common misperceptions around consumer-driven credit data in the insurance industry. The paper explains the characteristics of a credit score and provides insight as to what the credit landscape looks like in Canada.