How Snowflake’s Data Clean Rooms Help Publishers And Marketers Improve Ad Effectiveness

With the deprecation of third-party cookies looming over the ad industry, marketers and publishers alike are focused on strengthening their direct consumer data relationships. A core pillar of that strategy is handling the data they collect directly from users and customers (known as first-party data) in a privacy preserving manner.

Snowflake data clean rooms allow for sensitive data derived from unique identifiers, to be leveraged while preserving privacy. From there, marketers can segment and target existing customers by finding overlaps with a publisher’s audience.

Download our white paper to learn how Snowflake’s data clean rooms help publishers and marketers improve ad effectiveness, including:

  • New approaches marketers must adopt for targeting and measurement in a cookieless world
  • How Snowflake data clean rooms are different from other privacy sandboxes
  • How NBCUniversal uses Snowflake data clean rooms to power its cross-cloud data clean room environment

In this ebook, you will learn how to:

  • Access live third-party data without any ETL, making the data immediately available for analysis or to merge with your own data
  • Easily discover third-party data sets, such as product intelligence data or granular audience insights, that best fit your business needs
  • Use enrichment services to improve the quality of first-party data by securely sharing slices of your data with providers

For more information, download our ebook, How Advertising, Media, and Entertainment Companies Can Leverage Third-Party Data to Enhance Analytics.