How OpenX Delivers Granular Campaign Analytics with the Data Cloud

As consumption continues to shift toward digital channels, enormous amounts of data are being produced. Data that brand marketers, agencies, and media companies need to leverage to better identify customers, personalize campaigns, and measure results. However, most organizations struggle today to turn data into timely and effective insights due to data silos.

In this session, from our recent Media Data Cloud Summit, hear from OpenX on how it is leveraging the Data Cloud to share log-level data at scale, enabling marketers to combine it with a wealth of other sources to measure and optimize the impact of their investments.