This guide covers some of the most important questions you should ask and issues you should carefully investigate. It also provides tips for navigating the information and targeted marketing you’ll encounter along the way to help you make informed, objective assessments of the solutions you evaluate.

The main goal with enrollment processes is to increase conversion rates. Enrollment experiences that engage customers and reduce abandonment can have a dramatic impact on revenue.

Some of the most important issues you should consider:
1. Scalable, content-first approach
2. Personal customer experiences
3. Open extensibility
4. DIY pitfalls
5. Complete end-to-end customer journey