GUIDE

Customer Engagement Benchmarks & Metrics

Looking to understand if your brand’s marketing efforts are driving tangible business results? Let’s start with data and how they can help you make an impact on your bottom line.

In Braze’s exclusive guide to understanding metrics, learn what numbers matter most in your strategy, and how to act upon them. Read on to discover how global brands tapped into the science of measurement to unlock the next moves for their campaigns.

Download Braze’s guide to uncover:

  • The key differences between metrics, KPIs and benchmarks and what they mean for your program
  • How to test messaging campaigns so you know what resonates with your audience
  • Common pitfalls marketers can avoid when reviewing performance metrics and more