Usernames and passwords have become a part of everyday life. Consumers manage different accounts for online shopping, bank accounts, and mobile apps. This is customer identity and access management (CIAM), and you no doubt recognize some of the differences between good CIAM and bad CIAM in many of your digital experiences. For example, your mobile banking app may give you a strong sense of security and ease of use by simply authenticating you with a fingerprint or face scan. On the other hand, you’ve likely abandoned more than one online shopping cart when a retailer wants you to complete a lengthy registration process. Registration can take more time than finding the products you were looking for!
Download your free guide and find out: