Email is truly the unsung hero of the marketing organization. In fact, Gartner calls it the “staple channel.”
And yet, building high performing email marketing campaigns is a slow, expensive process…but it doesn’t have to be!
According to McKinsey, businesses that focus on speed and collaboration are able to see up to 15% more growth and up to 30% less marketing costs.
“It’s less about changing what marketing does and more about transforming how the work is done,” McKinsey wrote.
That’s where Email Creation Platforms (ECPs) come in.
See how much an ECP can help you improve your email campaigns today by downloading our intro guide!