In the process of transitioning from product‑ to customer‑centric organizations, many retailers have learned that customer data can translate into critical information that sheds light on personal buying habits, unique preferences and distinct shopping patterns — information that ultimately provides deeper insights for the business.
Much of this information comes from Internet of Things (IoT) and the plethora of mobile devices, scanners, sensors, track and trace, and other retail‑specific or supply chain innovations. At the same time, point of sale (POS) is not solely about the purchase. Retailers are collecting a wealth of information with each and every transaction. This information is aggregated, analyzed and used for inventory replenishment, forecasting and a range of other business‑critical use cases.
Download this paper from Dell Technologies and Intel® to learn more.