In a digital-first world, video and interactive content is playing a major role in engaging buyers. Marketers are reevaluating their video marketing strategies, looking at new metrics and channels to measure ROI and create more engaging, relevant video content in multiple channels. In addition, marketers are implementing videos for more personalized buying experiences.

This report explores how marketers have approached video content in 2021 and have built stronger buyer experiences. It includes:

  • New metrics to determine the impact of video performance on ROI
  • Transforming video content to engage prospects and accounts for both internal and social channels
  • The transition of podcasts for audio-only to video-centric
  • How the Covid-19 pandemic strengthened the case for video communications
  • The power of 1:1 and embedded video messages to enhance buyer-seller conversations