Digital Marketing 101
Key Tools for Engagement Marketing

Getting up to speed

Digital marketing is a business essential. Promoting brands, products, and services
online and through mobile applications is now table stakes. So as a marketer, you
need to get on board.

But online advertising is just the tip of the iceberg. Marketers have to understand the
complexities of every channel to gain the insights they need to grow their business.

Search engine optimization, pay-per-click advertising, and conversion rate
optimization techniques work together to demystify consumer behaviors, capture
customers’ attention, and turn prospects into loyal customers over time. When every
part of your digital marketing campaign works seamlessly together, you’ll have an
easier time staying competitive in today’s business landscape.

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