Mobile devices and the accelerated digital transformation have given rise to a wide variety of different online touchpoints, channels and platforms. As a result, much hype is being paid to a range of “shiny new toys” — new social media networks, connected devices, and messaging types — where marketers expect to capitalize on a cross-platform approach.
But as these emerging technologies steer eyes and dollars to uncharted territory, which channel continues to boast the biggest impact on ROI? The secret starts with Email.
Email has long been one of the most impactful forms of digital communication, but too many marketers are missing opportunities to use this powerful channel to its full potential. Download the exclusive Braze guide as we dive into all the modern approaches and email must-knows that help create responsive, personalized campaigns capable of driving stronger customer loyalty and revenue.
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