The official playbook of our YouTube performance experts is now yours to keep.

In our 26-page, comprehensive guide packed with tips, we’ll show you exactly what it takes to drive real customer growth from YouTube ads. Whether you run a retail or consumer brand or a B2B brand, you’ll find everything you need to maximize performance.

What You’ll Learn:

• 217 unique tips on maximizing YouTube ads performance
• The most common reasons YouTube ads fail to deliver performance
• Planning your campaigns to maximize ROI
• What to optimize to improve performance
• How to create video ads that drive direct response
• Why the first seven seconds of an ad matter so much
• What Google’s default performance data aren’t telling you about YouTube performance