An email brief is the guide that aligns all stakeholders and employees involved in making your vision for an email campaign come to life.

This ebook offers you a way to produce an effective email brief. It’s based on analyses of email briefs prepared by hundreds of email creators over the last five years.

Based on this research, we found the 6 keys to an effective one:

• Email structure
• Introduction and background
• Clear campaign objectives
• Content crafted for the target
• A timeline for all to follow
• Include a CTA